Project 07Fin TechShareClub
ShareClub is a financial tech company that is tackling the future of Gen-Z Shareholdership. Working in a sprint model, we helped them reshape the perception of the market by creating an emotion-driven brand driven by excitement around the financial space. We started with an ideation process around naming, grounded in a strategic approach rooted in audience insights to define the values, mission statement, and brand positioning.
Naming
Brand Strategy
Positioning
Identity Design
UX/UI Design
©Kelsey DenisonLet’s chat!