Project 02Non-ProfitInternational Funds for Wild Animals

International Fund for Animal Welfare (IFAW) protects animals across the globe. They work with policymakers, organizations, and individuals to protect species and their environments. Together, we created a meaningful campaign with simplified messaging to educate the masses on the Endangered Species Act (ESA) and what we stood to lose if federal spend was cut. The campaign reached millions by inspiring awareness and action to protect the ESA.

Art Direction
Brand Strategy
Campaign Concept + Creation
UX/UI Design

©Kelsey DenisonLet’s chat!