Kelsey DenisonWorkAbout
I’m happy you’re here.

Hi there! I’m a Creative Director and Designer based in Denver, CO. My expertise is in brand identity, website design, product design, and brand strategy.



Project 01WellnessNative Roots Cannabis Company
Native Roots, Colorado’s largest cannabis company, was looking to elevate its brand and packaging identity, and expand the brand by way of consumer packaged goods brands. We reimagined the brand, executed the updates across 25+ retail locations, opened a new brand in Canada, and developed and launched over 10 CPG brands.

Identity Design
Package Design
UX/UI Design
Illustration
Apparel Design
In-store Merchandising
Out-of-Home Campaigns

Project 04E-CommerceMartha Stewart
Martha Stewart was ready for a reboot with their e-commerce platform, ready to re-engage and re-inspire their customers. We created the Life OS platform — a location specific and contextual platform that provides content and commerce experiences, helping make the everyday better through human-centered atomic design frameworks that enabled us to scale unique experiences.

Creative Direction
Product Design
System Design
Product Strategy

Project 03Experiential outdoor travelOutdoorsy
Outdoorsy, a leading RV rental marketplace in the US, wanted to refresh their user experience and add exciting new features from the owners view and dashboard. We collaborated using a sprint model to completely redesign their platform, making RV rentals easier and more appealing for owners and travelers worldwide.

Creative Direction
Art Direction
Systems Design
Product Design

Project 02Non-ProfitInternational Funds for Wild Animals

International Fund for Animal Welfare (IFAW) protects animals across the globe. They work with policymakers, organizations, and individuals to protect species and their environments. Together, we created a meaningful campaign with simplified messaging to educate the masses on the Endangered Species Act (ESA) and what we stood to lose if federal spend was cut. The campaign reached millions by inspiring awareness and action to protect the ESA.

Art Direction
Brand Strategy
Campaign Concept + Creation
UX/UI Design

Project 05Commerce, Brick and MortarDevil’s Ivy
Denvers newest plant and home decor store approached me to create their brand identity from the ground up. I worked closely with the store owner to bring their vision to life, by creating a flexible design system that is funky and inviting. We incorporated a custom retro serif style for the wordmark and bright colors, keeping the juxtaposition with the name top of mind. Additionally, we handled exterior signage, produced some customer-favorite apparel, hard goods, and print materials.

Identity Design
Brand Strategy + Consulting
In-Store Merchandise
Apparel Design
Window Signage + Vinyl
Website Design + Build
Project 06Biosciences, Artificial Intelligence Brightseed
Brightseed is a forward-thinking organization in bioscience and artificial intelligence that finds compounds in nature that can help restore human health, and were in need of a modernized online presence. Our goal was to launch comprehensive website redesign, enhance user experience, and ensure the website was easily manageable for the client.

UX/UI Design
CMS Management

Check it out 
Project 07Fin TechShareClub
ShareClub is a financial tech company that is tackling the future of Gen-Z Shareholdership. Working in a sprint model, we helped them reshape the perception of the market by creating an emotion-driven brand driven by excitement around the financial space. We started with an ideation process around naming, grounded in a strategic approach rooted in audience insights to define the values, mission statement, and brand positioning.

Naming
Brand Strategy
Positioning
Identity Design
UX/UI Design
Project 08E-CommerceYoung in the Mountains
Young in the Mountains is a female owned and operated fine jewelry company that produces jewelry to represent & celebrate life. We worked closely together to refresh the brand, and build a solid foundation for the brand strategy that was aligned with the brands ethos. We created all new features on the site to help them stand out in the space and allow their users to create one-of-a-kind jewelry with personal customizations. 

Brand Strategy
Brand Refresh
Package Design
Environmental Design
UX/UI Design

Check it out 
©Kelsey DenisonLet’s chat!